JOY-DRIVEN FINANCE: GEN Z’S SOFT SAVING STYLE

Joy-Driven Finance: Gen Z’s Soft Saving Style

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed a familiar pattern: gain continuously, save aggressively, get a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is focusing on equilibrium, health, a

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